Kindle Fire On Track For Hundreds Of Millions Of Monthly Ad Impressions; Growing Faster Than The iPad In Early 2010

Mobile ad network Millennial Media is releasing its monthly data for November. While Millennial, which is the largest independent mobile ad network, has focused on tracking iOS, Android, RIM, Windows Phone 7 impressions, this month also brought data on a new device: Amazon's Kindle Fire. The tablet device, which was released in mid-November, is seeing ad impressions from the grow at an average daily rate of 19% since its launch. Millennial says it's not just seeing millions of impressions and the device is on a monthly run rate of hundreds of millions of impressions. In fact, the Kindle Fire?s impression growth on the platform has slightly outpaced that of the iPad when the iPad launched in early 2010. Millennial says that though the Kindle Fire has been introduced into a more mature tablet market than the market which greeted the original iPad, Amazon's entertainment-focused platform and the lower price point could have helped drive this early use by consumers.

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